Invest with Triffle

Today, we are going to look at the main components of a sales letter.

The sales letter is made up of four elements:

1. The Headline
2. The Body
3. The Offer
4. The Order Form.

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The Headline
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The headline is considered the most important part of the letter. Why? Because the job of your headline is to grab your readers’ attention. 90% of the success of your advert is due to its headline!

But do you know that there are certain words in the English language which act as magnets that drag people into reading your copy.

Here’s a few as an example - Free, Discover, Secrets, Revealed, Announcing, Shocking etc

Also, an analysis of winning headlines has shown that if you exceed more than 17 words in your title, your headline has a significant chance of failing.

There are many examples which show that just by changing the headline alone has increased sales!

Here is a cool free tool for testing your headlines…

Go to: http://www.aminstitute.com/headline/

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The Body Copy
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Your body copy must contain a list of benefits, and then a list  of features - in that order.

The benefits attach emotions into how your customer would feel if he/she had your product. They should stir powerful feelings for your reader.

The features satisfy your customers logical decision.

Remember, customers by what they want, and then back up their decision with logic.

Here’s an example of this.

If you’re selling a car, you would describe what it feels like to drive. The emotions whilst driving - the sense of power, prestige, the looks you get whilst driving etc. These are all benefits!

Then you could talk about the features. The twin-cam 4.5 litre engine, along with air-bags and ABS. This information helps your customer to back up their decision with logic.

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The Offer
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The offer has to be an excellent product, at a super price (we all like to feel like we’ve just got a bargain). Along with a Free Report.

Note, even the Free Report has to be good. If you cannot sell your Free Report then you can’t expect to give it away either!

An other incentive could be a price reduction for respondingearly.

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The Order Form
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The order form must be clear and logical. If it isn’t, your customer who loves your product & your price will just walk away.

This entry was posted on Tuesday, August 7th, 2007 at 1:54 am and is filed under Internet Marketing. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.