What Should I Sell?
One of the biggest questions people have when thinking about starting in this business is…What should I sell?
Remember this key point before you decide upon a product.
Study your chosen market and know what they WANT. Yes, what they want - not need.
Let me illustrate the difference.
A group of people in a class were asked the question ‘How many of you need a car’?
Only those who really needed a car put their hand up.
But, the same group was asked ‘How many of you would like a Mercedes or a BMW’ ?
Guess what, nearly everyone put their hand up.
Do you see the difference ?
We may already have a car but almost all of us would like a Mercedes or a BMW or whatever our ‘dream’ car is.
That’s what it means to sell to people’s wants - not needs. People buy what they want, then justify their actions using logical rationale.
Explore posts in the same categories: Internet Marketing