Invest with Triffle

One of the biggest questions people have when thinking about starting in this business is…What should I sell?

Remember this key point before you decide upon a product.

Study your chosen market and know what they WANT. Yes, what they want - not need.

Let me illustrate the difference.

A group of people in a class were asked the question ‘How many of you need a car’?

Only those who really needed a car put their hand up.

But, the same group was asked ‘How many of you would like a Mercedes or a BMW’ ?

Guess what, nearly everyone put their hand up.

Do you see the difference ?

We may already have a car but almost all of us would like a Mercedes or a BMW or whatever our ‘dream’ car is.

That’s what it means to sell to people’s wants - not needs. People buy what they want, then justify their actions using logical rationale.

This entry was posted on Monday, August 6th, 2007 at 8:35 am and is filed under Internet Marketing. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.